DSI Social Media Campaign: Oracle OpenWorld
Role: Marketing & Brand Strategist
The CSK Group was hired by DSI to prepare a campaign strategy for Oracle OpenWorld 2012. I worked as the agency’s lead marketing and brand strategist on the account.
In addition to working with DSI’s leadership team and our agency’s most senior strategists to develop core messaging and campaign strategy, I served as the primary client liaison, wrote web content and case studies and launched the DSI’s first fully integrated social media campaign in tandem with Oracle OpenWorld (OOW).
I was responsible for attending the event, photographing it, coordinating daily video shoots and YouTube publishing, as well as live tweeting and engaging on the company’s Facebook and LinkedIn accounts.
Emphasizing DSI’s campaign messaging, I created and produced an integrated social media campaign that increased excitement leading up to OOW and engaged audiences during the event.
Our agency’s strategic marketing and design team developed full graphic support for the campaign and offered real-life incentive (a free mobility workshop) for audiences to engage with us.
Our strategy included:
- Video footage recorded, edited, and published daily during OOW.
- Photography taken daily and published to Facebook & Twitter.
- Real-time tweets, Facebook & LinkedIn updates throughout the event.
DSI Enterprise Mobility Studio*:
Interview w/Mark Goode
Interview w/Sandra Benson
Interview w/Anton Goosen
Interview w/Steve Russell
Album: #OOW Day 1
Album: #OOW Day 2
Album: #OOW Staff Kickoff Dinner
DSI equips companies around the globe to move beyond just implementing mobile applications — DSI equips them to become mobile enterprises. DSI is a privately-held multinational company with a global headquarters office in Kansas City, Missouri and offices around the world.
*Disclosure: All work done for DSI was done as an employee of or as an independent contractor of The CSK Group in Colorado Springs, Colorado. All photography, videography, and customer success stories belong to DSI. All photography edited by Lori Stikeleather at The CSK Group. All videography produced and edited by The CSK Group.
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