Pro Bono Marketing Melissa ShawI have a passion for helping others.

I’ve spent the early years of my career working for nonprofit organizations like the Y, Brooklyn Botanic Garden, and the Ju Percussion Group Foundation.

Now, I try to use my professional experiences to help organizations (on a volunteer basis) that I believe in. I affectionately call these my Passion Projects, and they range from building websites to organizing BBQs.

Recent Passion Projects

HCSC Webmaster and Bazaar ChairThe Hohenfels Community and Spouses’ Club (HCSC)  is a nonprofit service organization that enthusiastically contributes to the well-being of the local military community.

HCSC is dedicated to fundraising, with proceeds going toward other on-post military community organizations (via Welfare Grants) and to local military children and spouses (via individual scholarships).

I’ve held two HCSC Board of Governor positions during our two years in Hohenfels. In my first position, I volunteered as the HCSC Webmaster, managing the organization’s website and social media profiles.

In my second position, I volunteered as the HCSC Fall Bazaar Chair. The HCSC Fall Bazaar is the organization’s biggest fundraising event of the year. As its chair, I lead an eight-person volunteer committee, coordinated more than 400 volunteer slots, and contracted with more than 30 vendors from nine countries to execute a three-day international shopping bazaar that grossed more than $140,000.

Hohenfels Tigers Swim Team Website Design

A fun and satisfying project came my way in the form of website design when our local community swim team’s website went offline. The Hohenfels Tigers Swim Team invited me to design a brand new, beautiful website for their team, and I jumped at the opportunity!

Our military kids overseas have a limited number of options for sports and other extra-curricular activities, so it did my heart well to give these kids a website they could be proud of. I created all of the graphics and designed the website you see here except for the team’s basic logo.

Learn more I can help your small business build a user-friendly, custom WordPress website here.


It was my honor to serve the families of my husband’s Army unit as an FRG Leader while stationed overseas in Germany.

The Army FRG (Family Readiness Group) is a command-lead organization whose mission is “to assist commanders in maintaining readiness of Soldiers, Families, and communities within the Army by promoting sufficiency, resiliency, and stability during peace and war.”

Each unit FRG’s consist of all assigned and attached Soldiers (married and single), their spouses, and children, and other loved ones (siblings, parents, fiancées, boyfriends/girlfriends, etc.) are welcome.

Although the military has slowed the rate of troop deployments, our unit’s families still experience frequent separations from their Soldiers, and—based on our overseas duty station—prolonged separation from extended family and friends in the United States.

I considered myself lucky to be in a position to help our unit’s families build resiliency. This opportunity was a small way for me to give back in service to the community that is our home in Germany.

As an FRG leader, I helped organize a semi-formal Dining Out, a company-wide holiday dinner and party, several smaller fundraising events that raised a total of several thousand dollars, and two company bar-b-ques.

Contact Me About Your Passion Project


King’s Creations is owned by one of my oldest friends — a wonderful work at home momma of two whose talent for flipping furniture has helped her discover a very real demand for affordable, beautiful, customized re-finished furniture and home decor items. I coach Theresa on marketing and branding, and I created and manage her website.

If you run a philanthropic organization whose mission you believe would inspire me, please reach out. I try to always have at least one Passion Project on the docket, and your project could be next! Email me if you’d like to talk more about how my experience in marketing, branding, and content could help your nonprofit fulfill its mission.

My Background as a Volunteer

I could go back as far as my elementary school church or high school Key Club gigs, but I don’t want to have to pull out that historically-accurate school picture of me with the gigantic red glasses and the curly perm. Instead, here are a list of the organizations I’ve volunteered with from college, on:

Army Family Readiness Group
Emerging Leaders of New York Arts
Hohenfels Community & Spouses Club
Louisiana Percussive Arts Society
Kings’ Creations
Pittsburgh Glass Factory
Pittsburgh Opera
Pittsburgh Symphony Orchestra
Triple Crown of Running (organizers of the Pikes Peak Ascent & Marathon)